The law firm marketing space is quickly becoming crowded indeed, as more and more law firms are becoming aware of the return potential of marketing for lawyers done well. While that might not be news to you, there is every indication that this will become more clear and pronounced in 2017.
In other words, 2017 will be the year to ask, “Am I keeping up?” more than ever.
After all, it’s no longer enough to have a website, to be active on social media, or even to write loads of content.
Lots of firms are doing these things now, upping the ante and forcing each other to take their marketing more seriously – at least, if they plan on it helping them build their brands, grow their firms, and get real results.
Best Plano Best Attorney Marketing Company
What Is Law Firm Online Marketing?
Law Firm Marketing Strategy & Planning
You know where you want to go, but you’re not sure how to get there. You need a road map — one that can propel you beyond today’s challenges and accelerate you toward the future. Jaffe’s legal marketing consultants are your firm’s on-call creative strategy think tank. Whether you have a pressing project, need day-to-day assistance or wish to beef up your law firm marketing department with outside expertise, we can help you elevate your firm to the height of its potential. We conduct law firm market research to identify where you stand in respect to your top competitors. We establish defined goals to break down initiatives into manageable steps that encourage short- and long-term results. We provide implementation services and develop metrics that emphasize measureable success, so you can easily benchmark your firm’s ongoing progress. We also can provide guidance on the patchwork of bar ethics rules to help ensure your collateral is in compliance.
Market Research & Competitive Analysis
If information is power, then a law firm that understands its market, its clients and its competitors is unstoppable. Jaffe’s experienced marketing consultants – many of whom have held CMO-level positions at law firms – can help you stay ahead of the ever-changing legal industry by providing strategic insights and action steps to chart a course for your success. We regularly conduct a variety of market audits and analyses to provide lawyers clarity for key business goals, including geographic expansion, new service development, client retention, targeting potential clients and revenue growth.
Our market research services in this area include qualitative and quantitative analysis– to help you understand your opportunities and challenges; client research – to gain insights into what motivates attrition and retention; and competitor analysis – to gauge where your competition stands and how you can remain ahead.
How Can I Find Marketing Attorneys?
Is your website meeting your firm’s expectations? You’re not alone. With more than 170,000 law firms and over 1.2 million people working in legal services in the U.S., it’s easy to get lost in the crowd. As one of Chicago’s premiere web design firms for the legal industry, Walker Sands has a proven track record of delivering exceptional results for our legal clients.
Walker Sands legal industry web design can deliver several important benefits to your firm, including:
- More client leads
- Responsive web design for all browsers, including mobile devices.
- Proven online marketing strategies that bring clients and referrals to your practice.
- An intuitive content management system for collaboration and content updates without the need for any programming experience
Improving Your Legal Industry Digital Strategy
Walker Sands provides your legal practice with a customized digital strategy designed to grow your practice through new clients and to generate additional revenue from your existing accounts. Since it often takes some time to grow organic search engine rankings, PPC advertising is an effective solution for finding qualified prospective clients in your target disciplines. In addition, our Internet marketing campaigns like emails and newsletters have helped law firms generate more repeat business and client referrals.
Smart Content with Innovative Web Design, Mobile and SEO Technologies
Our professional team of legal industry website design professionals will provide your practice with a smart website design that highlights your capabilities and accomplishments, creating fresh content that offers a compelling reason for potential clients to choose their legal practice.
How Can I Find The Best Law Firm Advertising?
Lawyer Website Marketing - Attorney SEO & Website Marketing
The leading law firm website and marketing firm Market JD helps small law firms promote their legal services on the Internet, in print and on television and radio. Specializing in providing customized website design and development, current and relevant legal blogs, substantive legal writing services, cutting edge SEO tools and video production, we are a one-stop-shop for attorneys and law firms looking to grow their business.
The firm was started by Rafi Arbel, an attorney and University of Chicago MBA graduate, who has been helping attorneys build their practice and reach clients for many years. A former litigator, Rafi combines his knowledge of the legal industry with his experience in cutting edge website marketing tools to help clients expand their client base and grow their practice.
What we will do for you:
Provide superior customer service.We cannot be successful unless our clients are successful at attracting website visitors and potential clients. By developing a comprehensive understanding of your law firm’s image, goals and client base, we can design and create legal marketing materials – both online and off-line – that are specifically designed with your law firm in mind.
Guide you through the website design processes as painlessly as possible.We understand that many of our law firm clients may not have the time or interest in website design and development so we provide advice and suggestions regarding design that you can review.
Provide you with professional and accurate legal copy.Our in-depth knowledge of the law and the legal industry allows us to provide you with legal content that is accurate and professional, while incorporating SEO tools to ensure that you reach maximum potential clients and maintain their interest.
Maximize visibility and attract potential clients through SEO tools.We are trained and educated in the most up-to-date SEO tools and processes so that we can ensure maximum visibility.