Best California Lawyer Lead Generation Services
Many California lawyers don’t get new clients and files because they don’t do enough business development activities, or they waste time on the wrong activities or services, or they don’t authentically connect with potential clients.
What you’ll read next are the most effective marketing techniques. These tips are based on scientific research that I have conducted where we asked 377 California marketing partners and marketing professionals in the professional services fields what they did that worked. I’m going to cover 10 particular points.
Who Offers The Best Personal Injury Lawyer Marketing?
So should you hire a lead generator?
Regardless of the potential quality and ethical problems, many lawyers do hire lead-generation firms, and it seems to work quite well for many of those that do. I think it is far better to build your own referral network, which doesn’t (shouldn’t) come with referral fees. Relying on lead generation to grow your practice means committing to paying for leads. And while you may build a small referral base from former clients, it won’t be anything like what you can build if you actually focus on getting out and networking.
But let’s not ignore the potential quality and ethical problems. Quality you can overcome. If you can make enough money from the quality potential clients who filter through, you can probably hire a lawyer to do your screening for you, and still turn a profit. If you are solo, you would need to choose your lead generator carefully.
And those ethical problems are a concern. To help avoid them, stick to more well-established lead-generation companies, and do some research into their practices to make sure you are comfortable putting your stamp of approval on their methods.
Even if you do decide to engage a lead generator, do not ignore networking. Paying for leads does not build a book of business. Only good lawyering, a good reputation, and lots of networking can do that.
Ads and marketing copy must comply with ethical rules, whether they are online or offline. Make sure they are accurate, and that they do not set unrealistic expectations or make inaccurate claims about your services. Make sure they don’t suggest things like “specialties.”
What sort of linkbuilding does the company engage in? If its strategy includes blog posts or comments, ask to see some examples. Does it write posts about vaccuum cleaners just to embed a keyword-rich link about lawyers? Does it post on spammy websites? Does the company buy text links?
Link spamming and link buying are on search engines’ no-fly list. Even if they result in short-term SEO gains, they result in long-term damage to the sites on both ends of the scheme — including yours, if it is involved. Plus, getting involved with spammy marketers makes you look like a douchebag.
How Can I Find Marketing Attorneys?
Legal Lead Generation for Attorneys
Lead generation is an affordable solution for attorneys or advocates looking to take on more cases. eGenerationMarketing has been generating legal case leads for attorneys since 2009. We currently offer high quality Social Security Disability, Personal Injury, Workers’ Compensation, Fair Debt Collection, and Bankruptcy legal case leads.
Why use eGenerationMarketing's Leads?
Every time you receive a lead from eGen, you know your lead is:
- Comes with complimentary lead management software
- Sent to you in real-time
- Requires no long-term commitment
- Targeted to your area
How eGeneration's Leads Boost Profitability
Our campaigns are created with your firm in mind. From flexible payment options to customizable packages, you can choose to purchase leads that are the best fit for your firm.
Our leads are exclusive.Unlike competitors, we will not send the same lead to multiple people. Exclusive leads are beneficial to your firm because you will not need to worry about other attorneys in our network contacting your leads before you get the chance.
Our leads come with lead & case management software.eLuminate, eGeneration’s lead and case management software, is free to use for firms purchasing leads from eGenerationMarketing. The leads you purchase from eGeneration are automatically imported into eLuminate, streamlining your intake process and saving your firm time.
Our leads are sent to you in real-time.The moment someone fills out their contact information on one of our websites, the lead is sent to your firm in real time. We even have a live-transfer system that allows you to be connected to the lead over the phone once they fill an online evaluation. This gives your firm the best chance of getting in contact with a lead.
How Can I Find Internet Marketing Lawyers?
Lead Generation for Attorneys
Generating leads, high in quantity and quality, is necessary for the survival of a successful law firm. Consumers have taken control of when and where they seek legal services and new client inquiries (leads) are generated at any time of the day or night through online search.
JurisLead generates high quality, exclusive case leads from a variety of sources including SEM (search engine marketing), affiliate partnerships and organic online methods (SEO). We tailor every campaign to your specific area of law and geography and stay within the bounds of all local, state and national bar regulations.
- Social Security Disability
- Workers Compensation
- Auto Accident / Personal Injury
- Mass Tort / Defective Drug & Medical Device
Surprisingly, only 1 in 10 attorneys feel their new business efforts are effective. The main challenge is that there are so many elements that must come together for law firm marketing to be successful that it’s often difficult to know where to efficiently focus your limited resources.
Successful lead generation for attorneys starts with your website. A modern, mobile-responsive website with relevant and engaging content is fundamental to attracting and closing new business. Potential clients, even if they hear about you through word of mouth, will frequently look up your website to determine if they want to hire you. But it doesn’t end there, securing new clients requires effective online marketing and optimization techniques for sustained growth in a rapidly changing legal business environment.
For much less than the cost of hiring a marketing director or business development associate, JurisLead will supercharge your new business efforts by delivering high quality case leads directly to your email inbox in real time. If you are an attorney interested in improving your lead generation, contact JurisLead and start filling your funnel today!
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