Best California Lawyer Lead Generation Services
Many California lawyers don’t get new clients and files because they don’t do enough business development activities, or they waste time on the wrong activities or services, or they don’t authentically connect with potential clients.
What you’ll read next are the most effective marketing techniques. These tips are based on scientific research that I have conducted where we asked 377 California marketing partners and marketing professionals in the professional services fields what they did that worked. I’m going to cover 10 particular points.
Who Offers The Best Personal Injury Lawyer Marketing?
Due to economic factors, the majority of people (about 2/3 in most jurisdictions) are representing themselves in court because they cannot afford large up-front retainer fees.
However, many of the clients that are currently filing pro se would be able to retain an attorney if the starting fee was closer to his/her budget – around $500-$1500, versus the typical $5000 all-up-front retainer required by most traditional firms.
Our mission at Unbundled Attorney is to make a significant impact in the affordability and accessibility of legal services in North America by empowering a network of attorneys with the technology, resources, and support they need to be effective at delivering unbundled legal services, and other more affordable options that the average individual can afford.
High Quality, Pre-Qualified Leads Delivered To Your Inbox - Daily!
All our lead generation and Internet marketing efforts are focused on educating clients about unbundled legal services and what they can expect to pay for these types of options.
What this means for you is that as an attorney who offers unbundled legal services, the leads you receive from Unbundled Attorney will be pre-qualified, some will already understand the concept of unbundled legal services, and the majority of them will be prepared to invest in your services today.
If you are currently offering unbundled legal services, or would be interested in integrating these options into your practice, give us a call or fill out the request form now to learn more about our services from one of our experienced team members.
What Is Personal Injury Attorney Marketing?
How to Increase Your Law Firm Website’s Lead Generation Capability
Do you know what your “bounce rate” is?
If someone visits only one page on your site and then leaves, that’s a “bounce”. They haven’t found what they are looking for, or for some reason decided to abandon the site without doing any further investigating.
Bounces are bad for business. If people are coming to your website and then immediately abandoning it, you have lost a potential lead.
So how do you know what the bounce rate is for your site? Most websites have reporting tools already built in, but in case yours doesn’t, here’s one of the best (and it’s free!):
Google Analytics will provide you with insights into your website traffic that will help you improve your marketing effectiveness – for free! It’s a simple sign-up process, they furnish you with a bit of code to tag your pages with, and then your free monitoring and reporting system is in place.
What you learn from being bounced.
If you have a high bounce rate – 60% or more – then something is probably wrong with your home page or landing page. People are leaving because their needs are not being met…but how do you know what changes to make?
It depends on where your traffic is coming from.
If you have a high bounce rate from your pay-per-click or paid search campaign, there is obviously a disconnect between your ad or the keywords you used and your landing page.
Maybe the keywords you chose are not really working for you and your content is therefore not relevant to site visitors. The Google Analytics tool provides you with data on your site’s keyword bounce and conversion rates.
If you suspect your keywords could use some improvement, use the Experiments tool in Google Analytics to help you determine whether or not you have the right keywords. You can also use this tool to learn what changes to your site can drive the most conversions. And that means sales.
What Is Personal Injury Attorney Marketing?
Search Engine Optimized Content for Attorney Websites
Fresh, regularly updated content is a critical to the ongoing success of your law firm's website. Content that is engaging and well written will help make your website more visible to search engines, keep your website consistently high in search rankings on a consistent basis, and provide the information your potential clients need when looking for an attorney like you. The marketing professionals at OVC, INC. can help you develop a content strategy designed to maximize your online footprint and increase the conversion of prospective customers into loyal, satisfied clients.
Personalized Content to Match Your Values
At OVC, we are proud to employ professional content writers, many with legal backgrounds, to develop compelling content for your website and blog. They are trained to fully capture the voice and tone of your firm, and to project your practice’s vision and personality in a manner that is both informative and appealing. Our content writers and editors also implement the most effective Search Engine Optimization (SEO) techniques into every written page to increase organic traffic without sacrificing quality by overloading search keywords.
Helping Your Prospective Clients Find Answers
Good website content does more than tell an interesting story. Every page should provide answers to common questions potential clients are likely to have, including:
- In what areas of the law does this attorney practice?
- In what area is the attorney the strongest?
- Is the attorney qualified to handle the specifics of my case?
- Does the attorney demonstrate an understanding of the law?
- Is the attorney committed to meeting my needs and expectations?
- Where is this attorney located and how can I contact the office?
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