The law firm marketing space is quickly becoming crowded indeed, as more and more law firms are becoming aware of the return potential of marketing for lawyers done well. While that might not be news to you, there is every indication that this will become more clear and pronounced in 2017.
In other words, 2017 will be the year to ask, “Am I keeping up?” more than ever.
After all, it’s no longer enough to have a website, to be active on social media, or even to write loads of content.
Lots of firms are doing these things now, upping the ante and forcing each other to take their marketing more seriously – at least, if they plan on it helping them build their brands, grow their firms, and get real results.
Best Irvine Lawyer Marketing Services
Who Does Lawfirm Marketing?
Law Firm Marketing Strategy & Planning
You know where you want to go, but you’re not sure how to get there. You need a road map — one that can propel you beyond today’s challenges and accelerate you toward the future. Jaffe’s legal marketing consultants are your firm’s on-call creative strategy think tank. Whether you have a pressing project, need day-to-day assistance or wish to beef up your law firm marketing department with outside expertise, we can help you elevate your firm to the height of its potential. We conduct law firm market research to identify where you stand in respect to your top competitors. We establish defined goals to break down initiatives into manageable steps that encourage short- and long-term results. We provide implementation services and develop metrics that emphasize measureable success, so you can easily benchmark your firm’s ongoing progress. We also can provide guidance on the patchwork of bar ethics rules to help ensure your collateral is in compliance.
Market Research & Competitive Analysis
If information is power, then a law firm that understands its market, its clients and its competitors is unstoppable. Jaffe’s experienced marketing consultants – many of whom have held CMO-level positions at law firms – can help you stay ahead of the ever-changing legal industry by providing strategic insights and action steps to chart a course for your success. We regularly conduct a variety of market audits and analyses to provide lawyers clarity for key business goals, including geographic expansion, new service development, client retention, targeting potential clients and revenue growth.
Our market research services in this area include qualitative and quantitative analysis– to help you understand your opportunities and challenges; client research – to gain insights into what motivates attrition and retention; and competitor analysis – to gauge where your competition stands and how you can remain ahead.
What Is Law Firm Online Marketing?
Due to economic factors, the majority of people (about 2/3 in most jurisdictions) are representing themselves in court because they cannot afford large up-front retainer fees.
However, many of the clients that are currently filing pro se would be able to retain an attorney if the starting fee was closer to his/her budget – around $500-$1500, versus the typical $5000 all-up-front retainer required by most traditional firms.
Our mission at Unbundled Attorney is to make a significant impact in the affordability and accessibility of legal services in North America by empowering a network of attorneys with the technology, resources, and support they need to be effective at delivering unbundled legal services, and other more affordable options that the average individual can afford.
High Quality, Pre-Qualified Leads Delivered To Your Inbox - Daily!
All our lead generation and Internet marketing efforts are focused on educating clients about unbundled legal services and what they can expect to pay for these types of options.
What this means for you is that as an attorney who offers unbundled legal services, the leads you receive from Unbundled Attorney will be pre-qualified, some will already understand the concept of unbundled legal services, and the majority of them will be prepared to invest in your services today.
If you are currently offering unbundled legal services, or would be interested in integrating these options into your practice, give us a call or fill out the request form now to learn more about our services from one of our experienced team members.
Who Offers The Best DUI Lawyer Marketing?
The legal markets in the metro area are highly competitive. There are countless lawyers and law firms in and around, and many of them spend a great deal of money on legal advertising. To penetrate the markets, you need to understand the local communities and what drives legal consumers to take action. You also need an aggressive and innovative approach to uncover hidden opportunities in the marketplace that can help accomplish your growth goals.
FindLaw brings decades of legal industry experience and extensive local expertise to the table. Our market-leading integrated legal web marketing solutions are flexible and can be customized to fit the needs of attorneys and law firms of all types and sizes. Our premium attorney websites project a professional image with quality content developed by industry experts. Our highly-searched Legal Directory has the potential to bring instant targeted leads to your firm. Our cutting-edge blogging and social media platform delivers a steady stream of content to your target market – positioning you as a thought leader in your area(s) of practice. These and other integrated solutions work synergistically to help Chicagoland law firms effectively compete within the local marketplace.
At FindLaw, we have local specialists that understand the ins and outs of the legal markets. Our specialists know which of FindLaw’s top integrated legal marketing solutions work best to attract more clients to area law firms. We live in the area and provide personalized service to each client. We conduct in-person meetings on a regular basis and are always available whenever you have questions or concerns. FindLaw has partnered with nearly 20,000 legal professionals throughout the nation. Attorney web marketing is all we do, and we can create a customized solution that helps accomplish your goals and maximize ROI.