The law firm marketing space is quickly becoming crowded indeed, as more and more law firms are becoming aware of the return potential of marketing for lawyers done well. While that might not be news to you, there is every indication that this will become more clear and pronounced in 2017.
In other words, 2017 will be the year to ask, “Am I keeping up?” more than ever.
After all, it’s no longer enough to have a website, to be active on social media, or even to write loads of content.
Lots of firms are doing these things now, upping the ante and forcing each other to take their marketing more seriously – at least, if they plan on it helping them build their brands, grow their firms, and get real results.
Best Mesa Marketing Solutions For Lawyers
What Is Legal Internet Marketing?
Search Engine Optimized Content for Attorney Websites
Fresh, regularly updated content is a critical to the ongoing success of your law firm's website. Content that is engaging and well written will help make your website more visible to search engines, keep your website consistently high in search rankings on a consistent basis, and provide the information your potential clients need when looking for an attorney like you. The marketing professionals at OVC, INC. can help you develop a content strategy designed to maximize your online footprint and increase the conversion of prospective customers into loyal, satisfied clients.
Personalized Content to Match Your Values
At OVC, we are proud to employ professional content writers, many with legal backgrounds, to develop compelling content for your website and blog. They are trained to fully capture the voice and tone of your firm, and to project your practice’s vision and personality in a manner that is both informative and appealing. Our content writers and editors also implement the most effective Search Engine Optimization (SEO) techniques into every written page to increase organic traffic without sacrificing quality by overloading search keywords.
Helping Your Prospective Clients Find Answers
Good website content does more than tell an interesting story. Every page should provide answers to common questions potential clients are likely to have, including:
- In what areas of the law does this attorney practice?
- In what area is the attorney the strongest?
- Is the attorney qualified to handle the specifics of my case?
- Does the attorney demonstrate an understanding of the law?
- Is the attorney committed to meeting my needs and expectations?
- Where is this attorney located and how can I contact the office?
How Can I Advertise A Law Firm?
Here’s why we’re different:
Here are some of the reasons our clients choose us:
- No long-term contracts.
- Transparency in what we do and why we’re doing it.
- Meaningful, tangible results.
Most online legal marketing doesn’t work.
There’s plenty of blame to go around. Inexperienced consultants selling magic bullets. Desperate lawyers entranced by shiny objects. Gigantic legal web marketing conglomerates peddling websites, search engine optimization and social media cure-alls at every legal conference.
We founded AttorneySync to help lawyers cut through the noise.
We help lawyers attract more of the clients they want. In one year we helped one client increase his Google organic search traffic from 6,700 visitors to over 25,000 visitors which helped to generate over 1,000 web inquiries.
In a nutshell, we help lawyers develop web content that their target audience wants to find. We market that content in a way that motivates people to engage, share, link to and further publicize it online.
This process improves our clients’ visibility in search results and elsewhere on the web.
Our clients have come to trust us to deliver meaningful results.
We are completely transparent as to our strategies and techniques. In other words, our clients know exactly what we are doing and why we are doing it throughout the entire process.
We work vigilantly to improve the results we deliver. Our team regularly updates our processes to remain current with the most recent innovations in internet marketing, web design, search engine optimization and paid search marketing.
How Can I Find The Best Law Firm Advertising?
Lead Generation for Attorneys
Generating leads, high in quantity and quality, is necessary for the survival of a successful law firm. Consumers have taken control of when and where they seek legal services and new client inquiries (leads) are generated at any time of the day or night through online search.
JurisLead generates high quality, exclusive case leads from a variety of sources including SEM (search engine marketing), affiliate partnerships and organic online methods (SEO). We tailor every campaign to your specific area of law and geography and stay within the bounds of all local, state and national bar regulations.
- Social Security Disability
- Workers Compensation
- Auto Accident / Personal Injury
- Mass Tort / Defective Drug & Medical Device
Surprisingly, only 1 in 10 attorneys feel their new business efforts are effective. The main challenge is that there are so many elements that must come together for law firm marketing to be successful that it’s often difficult to know where to efficiently focus your limited resources.
Successful lead generation for attorneys starts with your website. A modern, mobile-responsive website with relevant and engaging content is fundamental to attracting and closing new business. Potential clients, even if they hear about you through word of mouth, will frequently look up your website to determine if they want to hire you. But it doesn’t end there, securing new clients requires effective online marketing and optimization techniques for sustained growth in a rapidly changing legal business environment.
For much less than the cost of hiring a marketing director or business development associate, JurisLead will supercharge your new business efforts by delivering high quality case leads directly to your email inbox in real time. If you are an attorney interested in improving your lead generation, contact JurisLead and start filling your funnel today!