Arizona Marketing Companies For Attorneys

Best Arizona Lawyer Lead Generation Services

Many Arizona lawyers don’t get new clients and files because they don’t do enough business development activities, or they waste time on the wrong activities or services, or they don’t authentically connect with potential clients.

What you’ll read next are the most effective marketing techniques. These tips are based on scientific research that I have conducted where we asked 377 Arizona marketing partners and marketing professionals in the professional services fields what they did that worked. I’m going to cover 10 particular points.

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How To Create A Lawyer Landing Page?

attorney marketing network

How to Increase Your Law Firm Website’s Lead Generation Capability

Do you know what your “bounce rate” is?

If someone visits only one page on your site and then leaves, that’s a “bounce”. They haven’t found what they are looking for, or for some reason decided to abandon the site without doing any further investigating.

Bounces are bad for business. If people are coming to your website and then immediately abandoning it, you have lost a potential lead.

So how do you know what the bounce rate is for your site? Most websites have reporting tools already built in, but in case yours doesn’t, here’s one of the best (and it’s free!):

Google Analytics will provide you with insights into your website traffic that will help you improve your marketing effectiveness – for free! It’s a simple sign-up process, they furnish you with a bit of code to tag your pages with, and then your free monitoring and reporting system is in place.

What you learn from being bounced.

If you have a high bounce rate – 60% or more – then something is probably wrong with your home page or landing page. People are leaving because their needs are not being met…but how do you know what changes to make?

It depends on where your traffic is coming from.

If you have a high bounce rate from your pay-per-click or paid search campaign, there is obviously a disconnect between your ad or the keywords you used and your landing page.

Maybe the keywords you chose are not really working for you and your content is therefore not relevant to site visitors. The Google Analytics tool provides you with data on your site’s keyword bounce and conversion rates.

If you suspect your keywords could use some improvement, use the Experiments tool in Google Analytics to help you determine whether or not you have the right keywords. You can also use this tool to learn what changes to your site can drive the most conversions. And that means sales.

What Is Law Office Marketing Lead Generation?

law firm marketing plan
Search Engine Optimized Content for Attorney Websites

Fresh, regularly updated content is a critical to the ongoing success of your law firm's website. Content that is engaging and well written will help make your website more visible to search engines, keep your website consistently high in search rankings on a consistent basis, and provide the information your potential clients need when looking for an attorney like you. The marketing professionals at OVC, INC. can help you develop a content strategy designed to maximize your online footprint and increase the conversion of prospective customers into loyal, satisfied clients.

Personalized Content to Match Your Values

At OVC, we are proud to employ professional content writers, many with legal backgrounds, to develop compelling content for your website and blog. They are trained to fully capture the voice and tone of your firm, and to project your practice’s vision and personality in a manner that is both informative and appealing. Our content writers and editors also implement the most effective Search Engine Optimization (SEO) techniques into every written page to increase organic traffic without sacrificing quality by overloading search keywords.

Helping Your Prospective Clients Find Answers

Good website content does more than tell an interesting story. Every page should provide answers to common questions potential clients are likely to have, including:

  • In what areas of the law does this attorney practice?
  • In what area is the attorney the strongest?
  • Is the attorney qualified to handle the specifics of my case?
  • Does the attorney demonstrate an understanding of the law?
  • Is the attorney committed to meeting my needs and expectations?
  • Where is this attorney located and how can I contact the office?

How To Create A Lawyer Landing Page?

web attorney
Search Engine Optimized Content for Attorney Websites

Fresh, regularly updated content is a critical to the ongoing success of your law firm's website. Content that is engaging and well written will help make your website more visible to search engines, keep your website consistently high in search rankings on a consistent basis, and provide the information your potential clients need when looking for an attorney like you. The marketing professionals at OVC, INC. can help you develop a content strategy designed to maximize your online footprint and increase the conversion of prospective customers into loyal, satisfied clients.

Personalized Content to Match Your Values

At OVC, we are proud to employ professional content writers, many with legal backgrounds, to develop compelling content for your website and blog. They are trained to fully capture the voice and tone of your firm, and to project your practice’s vision and personality in a manner that is both informative and appealing. Our content writers and editors also implement the most effective Search Engine Optimization (SEO) techniques into every written page to increase organic traffic without sacrificing quality by overloading search keywords.

Helping Your Prospective Clients Find Answers

Good website content does more than tell an interesting story. Every page should provide answers to common questions potential clients are likely to have, including:

  • In what areas of the law does this attorney practice?
  • In what area is the attorney the strongest?
  • Is the attorney qualified to handle the specifics of my case?
  • Does the attorney demonstrate an understanding of the law?
  • Is the attorney committed to meeting my needs and expectations?
  • Where is this attorney located and how can I contact the office?