The law firm marketing space is quickly becoming crowded indeed, as more and more law firms are becoming aware of the return potential of marketing for lawyers done well. While that might not be news to you, there is every indication that this will become more clear and pronounced in 2017.
In other words, 2017 will be the year to ask, “Am I keeping up?” more than ever.
After all, it’s no longer enough to have a website, to be active on social media, or even to write loads of content.
Lots of firms are doing these things now, upping the ante and forcing each other to take their marketing more seriously – at least, if they plan on it helping them build their brands, grow their firms, and get real results.
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Who Does Marketing For Law Firms?
So should you hire a lead generator?
Regardless of the potential quality and ethical problems, many lawyers do hire lead-generation firms, and it seems to work quite well for many of those that do. I think it is far better to build your own referral network, which doesn’t (shouldn’t) come with referral fees. Relying on lead generation to grow your practice means committing to paying for leads. And while you may build a small referral base from former clients, it won’t be anything like what you can build if you actually focus on getting out and networking.
But let’s not ignore the potential quality and ethical problems. Quality you can overcome. If you can make enough money from the quality potential clients who filter through, you can probably hire a lawyer to do your screening for you, and still turn a profit. If you are solo, you would need to choose your lead generator carefully.
And those ethical problems are a concern. To help avoid them, stick to more well-established lead-generation companies, and do some research into their practices to make sure you are comfortable putting your stamp of approval on their methods.
Even if you do decide to engage a lead generator, do not ignore networking. Paying for leads does not build a book of business. Only good lawyering, a good reputation, and lots of networking can do that.
Ads and marketing copy must comply with ethical rules, whether they are online or offline. Make sure they are accurate, and that they do not set unrealistic expectations or make inaccurate claims about your services. Make sure they don’t suggest things like “specialties.”
What sort of linkbuilding does the company engage in? If its strategy includes blog posts or comments, ask to see some examples. Does it write posts about vaccuum cleaners just to embed a keyword-rich link about lawyers? Does it post on spammy websites? Does the company buy text links?
Link spamming and link buying are on search engines’ no-fly list. Even if they result in short-term SEO gains, they result in long-term damage to the sites on both ends of the scheme — including yours, if it is involved. Plus, getting involved with spammy marketers makes you look like a douchebag.
Who Offers The Best DUI Lawyer Marketing?
The legal markets in the metro area are highly competitive. There are countless lawyers and law firms in and around, and many of them spend a great deal of money on legal advertising. To penetrate the markets, you need to understand the local communities and what drives legal consumers to take action. You also need an aggressive and innovative approach to uncover hidden opportunities in the marketplace that can help accomplish your growth goals.
FindLaw brings decades of legal industry experience and extensive local expertise to the table. Our market-leading integrated legal web marketing solutions are flexible and can be customized to fit the needs of attorneys and law firms of all types and sizes. Our premium attorney websites project a professional image with quality content developed by industry experts. Our highly-searched Legal Directory has the potential to bring instant targeted leads to your firm. Our cutting-edge blogging and social media platform delivers a steady stream of content to your target market – positioning you as a thought leader in your area(s) of practice. These and other integrated solutions work synergistically to help Chicagoland law firms effectively compete within the local marketplace.
At FindLaw, we have local specialists that understand the ins and outs of the legal markets. Our specialists know which of FindLaw’s top integrated legal marketing solutions work best to attract more clients to area law firms. We live in the area and provide personalized service to each client. We conduct in-person meetings on a regular basis and are always available whenever you have questions or concerns. FindLaw has partnered with nearly 20,000 legal professionals throughout the nation. Attorney web marketing is all we do, and we can create a customized solution that helps accomplish your goals and maximize ROI.
How To Create A Lawyer Landing Page?
Lawyer Website Marketing - Attorney SEO & Website Marketing
The leading law firm website and marketing firm Market JD helps small law firms promote their legal services on the Internet, in print and on television and radio. Specializing in providing customized website design and development, current and relevant legal blogs, substantive legal writing services, cutting edge SEO tools and video production, we are a one-stop-shop for attorneys and law firms looking to grow their business.
The firm was started by Rafi Arbel, an attorney and University of Chicago MBA graduate, who has been helping attorneys build their practice and reach clients for many years. A former litigator, Rafi combines his knowledge of the legal industry with his experience in cutting edge website marketing tools to help clients expand their client base and grow their practice.
What we will do for you:
Provide superior customer service.We cannot be successful unless our clients are successful at attracting website visitors and potential clients. By developing a comprehensive understanding of your law firm’s image, goals and client base, we can design and create legal marketing materials – both online and off-line – that are specifically designed with your law firm in mind.
Guide you through the website design processes as painlessly as possible.We understand that many of our law firm clients may not have the time or interest in website design and development so we provide advice and suggestions regarding design that you can review.
Provide you with professional and accurate legal copy.Our in-depth knowledge of the law and the legal industry allows us to provide you with legal content that is accurate and professional, while incorporating SEO tools to ensure that you reach maximum potential clients and maintain their interest.
Maximize visibility and attract potential clients through SEO tools.We are trained and educated in the most up-to-date SEO tools and processes so that we can ensure maximum visibility.