The law firm marketing space is quickly becoming crowded indeed, as more and more law firms are becoming aware of the return potential of marketing for lawyers done well. While that might not be news to you, there is every indication that this will become more clear and pronounced in 2017.
In other words, 2017 will be the year to ask, “Am I keeping up?” more than ever.
After all, it’s no longer enough to have a website, to be active on social media, or even to write loads of content.
Lots of firms are doing these things now, upping the ante and forcing each other to take their marketing more seriously – at least, if they plan on it helping them build their brands, grow their firms, and get real results.
Best Oakland Lawyer Marketing Services
Who Does Marketing For Law Firms?
Law Firm Digital Marketing
Technology puts the world at your fingertips, so it’s time to stop holding digital marketing at arm’s length. Increase your reach by developing and embracing your firm’s online identity to create captivating digital collateral. Working in a tech-driven virtual environment, Jaffe combines the brainpower of its Creative, Content and Digital consultants to deliver Web-based materials that strike a balance between messaging, design and user experience. By harnessing the power of data analytics, we can audit your law firm website, SEO strategies, e-marketing campaigns and other digital media to draft a law firm Internet marketing game plan that outlines where you are, where you need to go and how to get there.
Law firm advertising has transformed over the last decade. While print display ads are still an effective means of reaching a target audience, digital and social media advertising opportunities have exploded. The most effective legal marketers know that an ad portfolio that strategically takes advantage of multiple platforms has a much greater impact on ROI than a campaign that focuses solely on one format.
Jaffe’s team of creative, content, media, digital and strategy experts converge their talents to assist clients from the start of the ad process to the finish. We begin by developing a comprehensive messaging, placement and design strategy. We then create concepts that hit the mark to deliver attention-grabbing, cross-platform advertising campaigns so your audience – no matter where they are – receives a consistent message that spurs action.
Benefits Of Marketing To Law Firms
Legal Lead Generation for Attorneys
Lead generation is an affordable solution for attorneys or advocates looking to take on more cases. eGenerationMarketing has been generating legal case leads for attorneys since 2009. We currently offer high quality Social Security Disability, Personal Injury, Workers’ Compensation, Fair Debt Collection, and Bankruptcy legal case leads.
Why use eGenerationMarketing's Leads?
Every time you receive a lead from eGen, you know your lead is:
- Comes with complimentary lead management software
- Sent to you in real-time
- Requires no long-term commitment
- Targeted to your area
How eGeneration's Leads Boost Profitability
Our campaigns are created with your firm in mind. From flexible payment options to customizable packages, you can choose to purchase leads that are the best fit for your firm.
Our leads are exclusive.Unlike competitors, we will not send the same lead to multiple people. Exclusive leads are beneficial to your firm because you will not need to worry about other attorneys in our network contacting your leads before you get the chance.
Our leads come with lead & case management software.eLuminate, eGeneration’s lead and case management software, is free to use for firms purchasing leads from eGenerationMarketing. The leads you purchase from eGeneration are automatically imported into eLuminate, streamlining your intake process and saving your firm time.
Our leads are sent to you in real-time.The moment someone fills out their contact information on one of our websites, the lead is sent to your firm in real time. We even have a live-transfer system that allows you to be connected to the lead over the phone once they fill an online evaluation. This gives your firm the best chance of getting in contact with a lead.
What Is Personal Injury Attorney Marketing?
How to Increase Your Law Firm Website’s Lead Generation Capability
Do you know what your “bounce rate” is?
If someone visits only one page on your site and then leaves, that’s a “bounce”. They haven’t found what they are looking for, or for some reason decided to abandon the site without doing any further investigating.
Bounces are bad for business. If people are coming to your website and then immediately abandoning it, you have lost a potential lead.
So how do you know what the bounce rate is for your site? Most websites have reporting tools already built in, but in case yours doesn’t, here’s one of the best (and it’s free!):
Google Analytics will provide you with insights into your website traffic that will help you improve your marketing effectiveness – for free! It’s a simple sign-up process, they furnish you with a bit of code to tag your pages with, and then your free monitoring and reporting system is in place.
What you learn from being bounced.
If you have a high bounce rate – 60% or more – then something is probably wrong with your home page or landing page. People are leaving because their needs are not being met…but how do you know what changes to make?
It depends on where your traffic is coming from.
If you have a high bounce rate from your pay-per-click or paid search campaign, there is obviously a disconnect between your ad or the keywords you used and your landing page.
Maybe the keywords you chose are not really working for you and your content is therefore not relevant to site visitors. The Google Analytics tool provides you with data on your site’s keyword bounce and conversion rates.
If you suspect your keywords could use some improvement, use the Experiments tool in Google Analytics to help you determine whether or not you have the right keywords. You can also use this tool to learn what changes to your site can drive the most conversions. And that means sales.