The law firm marketing space is quickly becoming crowded indeed, as more and more law firms are becoming aware of the return potential of marketing for lawyers done well. While that might not be news to you, there is every indication that this will become more clear and pronounced in 2017.
In other words, 2017 will be the year to ask, “Am I keeping up?” more than ever.
After all, it’s no longer enough to have a website, to be active on social media, or even to write loads of content.
Lots of firms are doing these things now, upping the ante and forcing each other to take their marketing more seriously – at least, if they plan on it helping them build their brands, grow their firms, and get real results.
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What Is Legal Internet Marketing?
So should you hire a lead generator?
Regardless of the potential quality and ethical problems, many lawyers do hire lead-generation firms, and it seems to work quite well for many of those that do. I think it is far better to build your own referral network, which doesn’t (shouldn’t) come with referral fees. Relying on lead generation to grow your practice means committing to paying for leads. And while you may build a small referral base from former clients, it won’t be anything like what you can build if you actually focus on getting out and networking.
But let’s not ignore the potential quality and ethical problems. Quality you can overcome. If you can make enough money from the quality potential clients who filter through, you can probably hire a lawyer to do your screening for you, and still turn a profit. If you are solo, you would need to choose your lead generator carefully.
And those ethical problems are a concern. To help avoid them, stick to more well-established lead-generation companies, and do some research into their practices to make sure you are comfortable putting your stamp of approval on their methods.
Even if you do decide to engage a lead generator, do not ignore networking. Paying for leads does not build a book of business. Only good lawyering, a good reputation, and lots of networking can do that.
Ads and marketing copy must comply with ethical rules, whether they are online or offline. Make sure they are accurate, and that they do not set unrealistic expectations or make inaccurate claims about your services. Make sure they don’t suggest things like “specialties.”
What sort of linkbuilding does the company engage in? If its strategy includes blog posts or comments, ask to see some examples. Does it write posts about vaccuum cleaners just to embed a keyword-rich link about lawyers? Does it post on spammy websites? Does the company buy text links?
Link spamming and link buying are on search engines’ no-fly list. Even if they result in short-term SEO gains, they result in long-term damage to the sites on both ends of the scheme — including yours, if it is involved. Plus, getting involved with spammy marketers makes you look like a douchebag.
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Lawyer Website Marketing - Attorney SEO & Website Marketing
The leading law firm website and marketing firm Market JD helps small law firms promote their legal services on the Internet, in print and on television and radio. Specializing in providing customized website design and development, current and relevant legal blogs, substantive legal writing services, cutting edge SEO tools and video production, we are a one-stop-shop for attorneys and law firms looking to grow their business.
The firm was started by Rafi Arbel, an attorney and University of Chicago MBA graduate, who has been helping attorneys build their practice and reach clients for many years. A former litigator, Rafi combines his knowledge of the legal industry with his experience in cutting edge website marketing tools to help clients expand their client base and grow their practice.
What we will do for you:
Provide superior customer service.We cannot be successful unless our clients are successful at attracting website visitors and potential clients. By developing a comprehensive understanding of your law firm’s image, goals and client base, we can design and create legal marketing materials – both online and off-line – that are specifically designed with your law firm in mind.
Guide you through the website design processes as painlessly as possible.We understand that many of our law firm clients may not have the time or interest in website design and development so we provide advice and suggestions regarding design that you can review.
Provide you with professional and accurate legal copy.Our in-depth knowledge of the law and the legal industry allows us to provide you with legal content that is accurate and professional, while incorporating SEO tools to ensure that you reach maximum potential clients and maintain their interest.
Maximize visibility and attract potential clients through SEO tools.We are trained and educated in the most up-to-date SEO tools and processes so that we can ensure maximum visibility.
How Can I Advertise A Law Firm?
Here’s why we’re different:
Here are some of the reasons our clients choose us:
- No long-term contracts.
- Transparency in what we do and why we’re doing it.
- Meaningful, tangible results.
Most online legal marketing doesn’t work.
There’s plenty of blame to go around. Inexperienced consultants selling magic bullets. Desperate lawyers entranced by shiny objects. Gigantic legal web marketing conglomerates peddling websites, search engine optimization and social media cure-alls at every legal conference.
We founded AttorneySync to help lawyers cut through the noise.
We help lawyers attract more of the clients they want. In one year we helped one client increase his Google organic search traffic from 6,700 visitors to over 25,000 visitors which helped to generate over 1,000 web inquiries.
In a nutshell, we help lawyers develop web content that their target audience wants to find. We market that content in a way that motivates people to engage, share, link to and further publicize it online.
This process improves our clients’ visibility in search results and elsewhere on the web.
Our clients have come to trust us to deliver meaningful results.
We are completely transparent as to our strategies and techniques. In other words, our clients know exactly what we are doing and why we are doing it throughout the entire process.
We work vigilantly to improve the results we deliver. Our team regularly updates our processes to remain current with the most recent innovations in internet marketing, web design, search engine optimization and paid search marketing.