The law firm marketing space is quickly becoming crowded indeed, as more and more law firms are becoming aware of the return potential of marketing for lawyers done well. While that might not be news to you, there is every indication that this will become more clear and pronounced in 2017.
In other words, 2017 will be the year to ask, “Am I keeping up?” more than ever.
After all, it’s no longer enough to have a website, to be active on social media, or even to write loads of content.
Lots of firms are doing these things now, upping the ante and forcing each other to take their marketing more seriously – at least, if they plan on it helping them build their brands, grow their firms, and get real results.
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Benefits Of Marketing To Law Firms
Search Engine Optimized Content for Attorney Websites
Fresh, regularly updated content is a critical to the ongoing success of your law firm's website. Content that is engaging and well written will help make your website more visible to search engines, keep your website consistently high in search rankings on a consistent basis, and provide the information your potential clients need when looking for an attorney like you. The marketing professionals at OVC, INC. can help you develop a content strategy designed to maximize your online footprint and increase the conversion of prospective customers into loyal, satisfied clients.
Personalized Content to Match Your Values
At OVC, we are proud to employ professional content writers, many with legal backgrounds, to develop compelling content for your website and blog. They are trained to fully capture the voice and tone of your firm, and to project your practice’s vision and personality in a manner that is both informative and appealing. Our content writers and editors also implement the most effective Search Engine Optimization (SEO) techniques into every written page to increase organic traffic without sacrificing quality by overloading search keywords.
Helping Your Prospective Clients Find Answers
Good website content does more than tell an interesting story. Every page should provide answers to common questions potential clients are likely to have, including:
- In what areas of the law does this attorney practice?
- In what area is the attorney the strongest?
- Is the attorney qualified to handle the specifics of my case?
- Does the attorney demonstrate an understanding of the law?
- Is the attorney committed to meeting my needs and expectations?
- Where is this attorney located and how can I contact the office?
Who Finds DUI Attorney Marketing Leads?
Law Firm Marketing Strategy & Planning
You know where you want to go, but you’re not sure how to get there. You need a road map — one that can propel you beyond today’s challenges and accelerate you toward the future. Jaffe’s legal marketing consultants are your firm’s on-call creative strategy think tank. Whether you have a pressing project, need day-to-day assistance or wish to beef up your law firm marketing department with outside expertise, we can help you elevate your firm to the height of its potential. We conduct law firm market research to identify where you stand in respect to your top competitors. We establish defined goals to break down initiatives into manageable steps that encourage short- and long-term results. We provide implementation services and develop metrics that emphasize measureable success, so you can easily benchmark your firm’s ongoing progress. We also can provide guidance on the patchwork of bar ethics rules to help ensure your collateral is in compliance.
Market Research & Competitive Analysis
If information is power, then a law firm that understands its market, its clients and its competitors is unstoppable. Jaffe’s experienced marketing consultants – many of whom have held CMO-level positions at law firms – can help you stay ahead of the ever-changing legal industry by providing strategic insights and action steps to chart a course for your success. We regularly conduct a variety of market audits and analyses to provide lawyers clarity for key business goals, including geographic expansion, new service development, client retention, targeting potential clients and revenue growth.
Our market research services in this area include qualitative and quantitative analysis– to help you understand your opportunities and challenges; client research – to gain insights into what motivates attrition and retention; and competitor analysis – to gauge where your competition stands and how you can remain ahead.
What Is Personal Injury Attorney Marketing?
Lead Generation for Attorneys
Generating leads, high in quantity and quality, is necessary for the survival of a successful law firm. Consumers have taken control of when and where they seek legal services and new client inquiries (leads) are generated at any time of the day or night through online search.
JurisLead generates high quality, exclusive case leads from a variety of sources including SEM (search engine marketing), affiliate partnerships and organic online methods (SEO). We tailor every campaign to your specific area of law and geography and stay within the bounds of all local, state and national bar regulations.
- Social Security Disability
- Workers Compensation
- Auto Accident / Personal Injury
- Mass Tort / Defective Drug & Medical Device
Surprisingly, only 1 in 10 attorneys feel their new business efforts are effective. The main challenge is that there are so many elements that must come together for law firm marketing to be successful that it’s often difficult to know where to efficiently focus your limited resources.
Successful lead generation for attorneys starts with your website. A modern, mobile-responsive website with relevant and engaging content is fundamental to attracting and closing new business. Potential clients, even if they hear about you through word of mouth, will frequently look up your website to determine if they want to hire you. But it doesn’t end there, securing new clients requires effective online marketing and optimization techniques for sustained growth in a rapidly changing legal business environment.
For much less than the cost of hiring a marketing director or business development associate, JurisLead will supercharge your new business efforts by delivering high quality case leads directly to your email inbox in real time. If you are an attorney interested in improving your lead generation, contact JurisLead and start filling your funnel today!