Lawyer Marketing Services Fresno

The law firm marketing space is quickly becoming crowded indeed, as more and more law firms are becoming aware of the return potential of marketing for lawyers done well. While that might not be news to you, there is every indication that this will become more clear and pronounced in 2017.

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In other words, 2017 will be the year to ask, “Am I keeping up?” more than ever.

After all, it’s no longer enough to have a website, to be active on social media, or even to write loads of content.

Lots of firms are doing these things now, upping the ante and forcing each other to take their marketing more seriously – at least, if they plan on it helping them build their brands, grow their firms, and get real results.

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Best Fresno Best Legal Marketing Agency

lead generation for lawyers

Who Does Lawfirm Marketing?

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Despite the fact that over 40% of all Google searches and over 50% of mobile searches contain some kind of geographic keyword (like "Philadelphia" or "Pennsylvania") or are local in intent, and that its algorithm will try to match searchers to local results, a surprising number of businesses are ignoring local SEO altogether.

If you aren't familiar with it, local search engine optimization is just what it sounds like: an effort to not just bring targeted buyers to your business website, but to ensure that those who are closest to you geographically can tell that your business is in their neighborhood. This is critical to companies like restaurants and retail shops, for obvious reasons, but it can also be important to other businesses, too.

Many of your colleagues have been applying online marketing to help them become more visible to potential clients. You want to try that strategy and see how it will work, but how do you begin?

You are used to promoting your practice through brochures and listing your law firm in the Yellow Pages, but as someone who is capable of being open minded to possible alternatives, you are gradually considering digital marketing as your tool to reaching a larger number of potential clients. But how do you make the transition? Many digital marketing companies out there are ready to lend their hand to firms like yours, but are they worth it?

Go for the ones who know your industry well enough to come up with marketing strategies that will suit your business. If not, your law firm may just suffer in the long run.

Well, you don't have to look any further. We are what you need.

How Can I Find Internet Marketing Lawyers?

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How to Increase Your Law Firm Website’s Lead Generation Capability

Do you know what your “bounce rate” is?

If someone visits only one page on your site and then leaves, that’s a “bounce”. They haven’t found what they are looking for, or for some reason decided to abandon the site without doing any further investigating.

Bounces are bad for business. If people are coming to your website and then immediately abandoning it, you have lost a potential lead.

So how do you know what the bounce rate is for your site? Most websites have reporting tools already built in, but in case yours doesn’t, here’s one of the best (and it’s free!):

Google Analytics will provide you with insights into your website traffic that will help you improve your marketing effectiveness – for free! It’s a simple sign-up process, they furnish you with a bit of code to tag your pages with, and then your free monitoring and reporting system is in place.

What you learn from being bounced.

If you have a high bounce rate – 60% or more – then something is probably wrong with your home page or landing page. People are leaving because their needs are not being met…but how do you know what changes to make?

It depends on where your traffic is coming from.

If you have a high bounce rate from your pay-per-click or paid search campaign, there is obviously a disconnect between your ad or the keywords you used and your landing page.

Maybe the keywords you chose are not really working for you and your content is therefore not relevant to site visitors. The Google Analytics tool provides you with data on your site’s keyword bounce and conversion rates.

If you suspect your keywords could use some improvement, use the Experiments tool in Google Analytics to help you determine whether or not you have the right keywords. You can also use this tool to learn what changes to your site can drive the most conversions. And that means sales.

What Is Law Office Marketing Lead Generation?

legal internet marketing

How to Increase Your Law Firm Website’s Lead Generation Capability

Do you know what your “bounce rate” is?

If someone visits only one page on your site and then leaves, that’s a “bounce”. They haven’t found what they are looking for, or for some reason decided to abandon the site without doing any further investigating.

Bounces are bad for business. If people are coming to your website and then immediately abandoning it, you have lost a potential lead.

So how do you know what the bounce rate is for your site? Most websites have reporting tools already built in, but in case yours doesn’t, here’s one of the best (and it’s free!):

Google Analytics will provide you with insights into your website traffic that will help you improve your marketing effectiveness – for free! It’s a simple sign-up process, they furnish you with a bit of code to tag your pages with, and then your free monitoring and reporting system is in place.

What you learn from being bounced.

If you have a high bounce rate – 60% or more – then something is probably wrong with your home page or landing page. People are leaving because their needs are not being met…but how do you know what changes to make?

It depends on where your traffic is coming from.

If you have a high bounce rate from your pay-per-click or paid search campaign, there is obviously a disconnect between your ad or the keywords you used and your landing page.

Maybe the keywords you chose are not really working for you and your content is therefore not relevant to site visitors. The Google Analytics tool provides you with data on your site’s keyword bounce and conversion rates.

If you suspect your keywords could use some improvement, use the Experiments tool in Google Analytics to help you determine whether or not you have the right keywords. You can also use this tool to learn what changes to your site can drive the most conversions. And that means sales.


California Marketing Companies For Attorneys