The law firm marketing space is quickly becoming crowded indeed, as more and more law firms are becoming aware of the return potential of marketing for lawyers done well. While that might not be news to you, there is every indication that this will become more clear and pronounced in 2017.
In other words, 2017 will be the year to ask, “Am I keeping up?” more than ever.
After all, it’s no longer enough to have a website, to be active on social media, or even to write loads of content.
Lots of firms are doing these things now, upping the ante and forcing each other to take their marketing more seriously – at least, if they plan on it helping them build their brands, grow their firms, and get real results.
Best Glendale Top Law Firm Web Marketing
Benefits Of Marketing To Law Firms
Law Firm Digital Marketing
Technology puts the world at your fingertips, so it’s time to stop holding digital marketing at arm’s length. Increase your reach by developing and embracing your firm’s online identity to create captivating digital collateral. Working in a tech-driven virtual environment, Jaffe combines the brainpower of its Creative, Content and Digital consultants to deliver Web-based materials that strike a balance between messaging, design and user experience. By harnessing the power of data analytics, we can audit your law firm website, SEO strategies, e-marketing campaigns and other digital media to draft a law firm Internet marketing game plan that outlines where you are, where you need to go and how to get there.
Law firm advertising has transformed over the last decade. While print display ads are still an effective means of reaching a target audience, digital and social media advertising opportunities have exploded. The most effective legal marketers know that an ad portfolio that strategically takes advantage of multiple platforms has a much greater impact on ROI than a campaign that focuses solely on one format.
Jaffe’s team of creative, content, media, digital and strategy experts converge their talents to assist clients from the start of the ad process to the finish. We begin by developing a comprehensive messaging, placement and design strategy. We then create concepts that hit the mark to deliver attention-grabbing, cross-platform advertising campaigns so your audience – no matter where they are – receives a consistent message that spurs action.
How Can I Find Marketing For Attorneys?
Lead Generation for Attorneys
Generating leads, high in quantity and quality, is necessary for the survival of a successful law firm. Consumers have taken control of when and where they seek legal services and new client inquiries (leads) are generated at any time of the day or night through online search.
JurisLead generates high quality, exclusive case leads from a variety of sources including SEM (search engine marketing), affiliate partnerships and organic online methods (SEO). We tailor every campaign to your specific area of law and geography and stay within the bounds of all local, state and national bar regulations.
- Social Security Disability
- Workers Compensation
- Auto Accident / Personal Injury
- Mass Tort / Defective Drug & Medical Device
Surprisingly, only 1 in 10 attorneys feel their new business efforts are effective. The main challenge is that there are so many elements that must come together for law firm marketing to be successful that it’s often difficult to know where to efficiently focus your limited resources.
Successful lead generation for attorneys starts with your website. A modern, mobile-responsive website with relevant and engaging content is fundamental to attracting and closing new business. Potential clients, even if they hear about you through word of mouth, will frequently look up your website to determine if they want to hire you. But it doesn’t end there, securing new clients requires effective online marketing and optimization techniques for sustained growth in a rapidly changing legal business environment.
For much less than the cost of hiring a marketing director or business development associate, JurisLead will supercharge your new business efforts by delivering high quality case leads directly to your email inbox in real time. If you are an attorney interested in improving your lead generation, contact JurisLead and start filling your funnel today!
Who Are The Best Law Firm Marketing Consultants?
Is your website meeting your firm’s expectations? You’re not alone. With more than 170,000 law firms and over 1.2 million people working in legal services in the U.S., it’s easy to get lost in the crowd. As one of Chicago’s premiere web design firms for the legal industry, Walker Sands has a proven track record of delivering exceptional results for our legal clients.
Walker Sands legal industry web design can deliver several important benefits to your firm, including:
- More client leads
- Responsive web design for all browsers, including mobile devices.
- Proven online marketing strategies that bring clients and referrals to your practice.
- An intuitive content management system for collaboration and content updates without the need for any programming experience
Improving Your Legal Industry Digital Strategy
Walker Sands provides your legal practice with a customized digital strategy designed to grow your practice through new clients and to generate additional revenue from your existing accounts. Since it often takes some time to grow organic search engine rankings, PPC advertising is an effective solution for finding qualified prospective clients in your target disciplines. In addition, our Internet marketing campaigns like emails and newsletters have helped law firms generate more repeat business and client referrals.
Smart Content with Innovative Web Design, Mobile and SEO Technologies
Our professional team of legal industry website design professionals will provide your practice with a smart website design that highlights your capabilities and accomplishments, creating fresh content that offers a compelling reason for potential clients to choose their legal practice.