The law firm marketing space is quickly becoming crowded indeed, as more and more law firms are becoming aware of the return potential of marketing for lawyers done well. While that might not be news to you, there is every indication that this will become more clear and pronounced in 2017.
In other words, 2017 will be the year to ask, “Am I keeping up?” more than ever.
After all, it’s no longer enough to have a website, to be active on social media, or even to write loads of content.
Lots of firms are doing these things now, upping the ante and forcing each other to take their marketing more seriously – at least, if they plan on it helping them build their brands, grow their firms, and get real results.
Best Glendale Top Law Firm Web Marketing
How Can I Find Internet Marketing Lawyers?
Legal Lead Generation for Attorneys
Lead generation is an affordable solution for attorneys or advocates looking to take on more cases. eGenerationMarketing has been generating legal case leads for attorneys since 2009. We currently offer high quality Social Security Disability, Personal Injury, Workers’ Compensation, Fair Debt Collection, and Bankruptcy legal case leads.
Why use eGenerationMarketing's Leads?
Every time you receive a lead from eGen, you know your lead is:
- Comes with complimentary lead management software
- Sent to you in real-time
- Requires no long-term commitment
- Targeted to your area
How eGeneration's Leads Boost Profitability
Our campaigns are created with your firm in mind. From flexible payment options to customizable packages, you can choose to purchase leads that are the best fit for your firm.
Our leads are exclusive.Unlike competitors, we will not send the same lead to multiple people. Exclusive leads are beneficial to your firm because you will not need to worry about other attorneys in our network contacting your leads before you get the chance.
Our leads come with lead & case management software.eLuminate, eGeneration’s lead and case management software, is free to use for firms purchasing leads from eGenerationMarketing. The leads you purchase from eGeneration are automatically imported into eLuminate, streamlining your intake process and saving your firm time.
Our leads are sent to you in real-time.The moment someone fills out their contact information on one of our websites, the lead is sent to your firm in real time. We even have a live-transfer system that allows you to be connected to the lead over the phone once they fill an online evaluation. This gives your firm the best chance of getting in contact with a lead.
What Is Law Firm Online Marketing?
So should you hire a lead generator?
Regardless of the potential quality and ethical problems, many lawyers do hire lead-generation firms, and it seems to work quite well for many of those that do. I think it is far better to build your own referral network, which doesn’t (shouldn’t) come with referral fees. Relying on lead generation to grow your practice means committing to paying for leads. And while you may build a small referral base from former clients, it won’t be anything like what you can build if you actually focus on getting out and networking.
But let’s not ignore the potential quality and ethical problems. Quality you can overcome. If you can make enough money from the quality potential clients who filter through, you can probably hire a lawyer to do your screening for you, and still turn a profit. If you are solo, you would need to choose your lead generator carefully.
And those ethical problems are a concern. To help avoid them, stick to more well-established lead-generation companies, and do some research into their practices to make sure you are comfortable putting your stamp of approval on their methods.
Even if you do decide to engage a lead generator, do not ignore networking. Paying for leads does not build a book of business. Only good lawyering, a good reputation, and lots of networking can do that.
Ads and marketing copy must comply with ethical rules, whether they are online or offline. Make sure they are accurate, and that they do not set unrealistic expectations or make inaccurate claims about your services. Make sure they don’t suggest things like “specialties.”
What sort of linkbuilding does the company engage in? If its strategy includes blog posts or comments, ask to see some examples. Does it write posts about vaccuum cleaners just to embed a keyword-rich link about lawyers? Does it post on spammy websites? Does the company buy text links?
Link spamming and link buying are on search engines’ no-fly list. Even if they result in short-term SEO gains, they result in long-term damage to the sites on both ends of the scheme — including yours, if it is involved. Plus, getting involved with spammy marketers makes you look like a douchebag.
Who Does Lawfirm Marketing?
Search Engine Optimized Content for Attorney Websites
Fresh, regularly updated content is a critical to the ongoing success of your law firm's website. Content that is engaging and well written will help make your website more visible to search engines, keep your website consistently high in search rankings on a consistent basis, and provide the information your potential clients need when looking for an attorney like you. The marketing professionals at OVC, INC. can help you develop a content strategy designed to maximize your online footprint and increase the conversion of prospective customers into loyal, satisfied clients.
Personalized Content to Match Your Values
At OVC, we are proud to employ professional content writers, many with legal backgrounds, to develop compelling content for your website and blog. They are trained to fully capture the voice and tone of your firm, and to project your practice’s vision and personality in a manner that is both informative and appealing. Our content writers and editors also implement the most effective Search Engine Optimization (SEO) techniques into every written page to increase organic traffic without sacrificing quality by overloading search keywords.
Helping Your Prospective Clients Find Answers
Good website content does more than tell an interesting story. Every page should provide answers to common questions potential clients are likely to have, including:
- In what areas of the law does this attorney practice?
- In what area is the attorney the strongest?
- Is the attorney qualified to handle the specifics of my case?
- Does the attorney demonstrate an understanding of the law?
- Is the attorney committed to meeting my needs and expectations?
- Where is this attorney located and how can I contact the office?