The law firm marketing space is quickly becoming crowded indeed, as more and more law firms are becoming aware of the return potential of marketing for lawyers done well. While that might not be news to you, there is every indication that this will become more clear and pronounced in 2017.
In other words, 2017 will be the year to ask, “Am I keeping up?” more than ever.
After all, it’s no longer enough to have a website, to be active on social media, or even to write loads of content.
Lots of firms are doing these things now, upping the ante and forcing each other to take their marketing more seriously – at least, if they plan on it helping them build their brands, grow their firms, and get real results.
Best Chula Vista Lawyer Marketing Services
What Is Personal Injury Attorney Marketing?
Auto Accident & Personal Injury Leads
According to the Insurance Research Council, more than 2 million people are injured in automobile crashes every year. The average claim for injuries to cover both the insured driver and others involved in the crash have risen to over $23,500 thanks in large part to soaring medical costs. Awards for pain and suffering can multiply settlement figures many times over. Auto accident victims want an attorney who will be proactive and fight for the best possible settlement.
Auto, Truck & Motorcycle Accident Lead Criteria:
- Your firm receives Auto Accident with Injury leads instantaneously–as soon as a potential claimant fills out a form for help you receive it immediately, either by email or text.
- All purchased leads are exclusive to your firm, they will not be split, shared or sent to any other law firm
- There was an injury sustained as a result of the car accident
- The accident is not the fault of the claimant
- They have not already hired an attorney
- The claim is within the state statute of limitations for auto accidents or personal injury matters
Using lead generation to bring in new clients is a powerful way to build your practice. The auto accident and personal injury leads for sale come from car crash victims who have already expressed an interest in talking to an attorney while actively exploring their options on the Internet. JurisLead matches your firm with clients specifically looking for legal representation in your geography, then sends them to you—in real time. JurisLead prides itself on thorough screening and fast delivery. The quicker we can connect new auto accident prospects with you, the greater the likelihood of retaining them as a new client.
JurisLead captures quality Auto Accident and Personal Injury leads from a variety of sources including organic and paid search methods, affiliates and traditional advertising (TV and Radio).
In addition to auto accident leads, JurisLead generates a variety of personal injury case leads such as slip and fall, dog bites, and more.
Who Offers The Best Law Firm Advertising?
Is your website meeting your firm’s expectations? You’re not alone. With more than 170,000 law firms and over 1.2 million people working in legal services in the U.S., it’s easy to get lost in the crowd. As one of Chicago’s premiere web design firms for the legal industry, Walker Sands has a proven track record of delivering exceptional results for our legal clients.
Walker Sands legal industry web design can deliver several important benefits to your firm, including:
- More client leads
- Responsive web design for all browsers, including mobile devices.
- Proven online marketing strategies that bring clients and referrals to your practice.
- An intuitive content management system for collaboration and content updates without the need for any programming experience
Improving Your Legal Industry Digital Strategy
Walker Sands provides your legal practice with a customized digital strategy designed to grow your practice through new clients and to generate additional revenue from your existing accounts. Since it often takes some time to grow organic search engine rankings, PPC advertising is an effective solution for finding qualified prospective clients in your target disciplines. In addition, our Internet marketing campaigns like emails and newsletters have helped law firms generate more repeat business and client referrals.
Smart Content with Innovative Web Design, Mobile and SEO Technologies
Our professional team of legal industry website design professionals will provide your practice with a smart website design that highlights your capabilities and accomplishments, creating fresh content that offers a compelling reason for potential clients to choose their legal practice.
Benefits Of Marketing To Law Firms
How to Increase Your Law Firm Website’s Lead Generation Capability
Do you know what your “bounce rate” is?
If someone visits only one page on your site and then leaves, that’s a “bounce”. They haven’t found what they are looking for, or for some reason decided to abandon the site without doing any further investigating.
Bounces are bad for business. If people are coming to your website and then immediately abandoning it, you have lost a potential lead.
So how do you know what the bounce rate is for your site? Most websites have reporting tools already built in, but in case yours doesn’t, here’s one of the best (and it’s free!):
Google Analytics will provide you with insights into your website traffic that will help you improve your marketing effectiveness – for free! It’s a simple sign-up process, they furnish you with a bit of code to tag your pages with, and then your free monitoring and reporting system is in place.
What you learn from being bounced.
If you have a high bounce rate – 60% or more – then something is probably wrong with your home page or landing page. People are leaving because their needs are not being met…but how do you know what changes to make?
It depends on where your traffic is coming from.
If you have a high bounce rate from your pay-per-click or paid search campaign, there is obviously a disconnect between your ad or the keywords you used and your landing page.
Maybe the keywords you chose are not really working for you and your content is therefore not relevant to site visitors. The Google Analytics tool provides you with data on your site’s keyword bounce and conversion rates.
If you suspect your keywords could use some improvement, use the Experiments tool in Google Analytics to help you determine whether or not you have the right keywords. You can also use this tool to learn what changes to your site can drive the most conversions. And that means sales.