The law firm marketing space is quickly becoming crowded indeed, as more and more law firms are becoming aware of the return potential of marketing for lawyers done well. While that might not be news to you, there is every indication that this will become more clear and pronounced in 2017.
In other words, 2017 will be the year to ask, “Am I keeping up?” more than ever.
After all, it’s no longer enough to have a website, to be active on social media, or even to write loads of content.
Lots of firms are doing these things now, upping the ante and forcing each other to take their marketing more seriously – at least, if they plan on it helping them build their brands, grow their firms, and get real results.
Best Austin Best Attorney Marketing Company
What Is Legal Internet Marketing?
Despite the fact that over 40% of all Google searches and over 50% of mobile searches contain some kind of geographic keyword (like "Philadelphia" or "Pennsylvania") or are local in intent, and that its algorithm will try to match searchers to local results, a surprising number of businesses are ignoring local SEO altogether.
If you aren't familiar with it, local search engine optimization is just what it sounds like: an effort to not just bring targeted buyers to your business website, but to ensure that those who are closest to you geographically can tell that your business is in their neighborhood. This is critical to companies like restaurants and retail shops, for obvious reasons, but it can also be important to other businesses, too.
Many of your colleagues have been applying online marketing to help them become more visible to potential clients. You want to try that strategy and see how it will work, but how do you begin?
You are used to promoting your practice through brochures and listing your law firm in the Yellow Pages, but as someone who is capable of being open minded to possible alternatives, you are gradually considering digital marketing as your tool to reaching a larger number of potential clients. But how do you make the transition? Many digital marketing companies out there are ready to lend their hand to firms like yours, but are they worth it?
Go for the ones who know your industry well enough to come up with marketing strategies that will suit your business. If not, your law firm may just suffer in the long run.
Well, you don't have to look any further. We are what you need.
How Can I Find The Best Law Firm Advertising?
Is your website meeting your firm’s expectations? You’re not alone. With more than 170,000 law firms and over 1.2 million people working in legal services in the U.S., it’s easy to get lost in the crowd. As one of Chicago’s premiere web design firms for the legal industry, Walker Sands has a proven track record of delivering exceptional results for our legal clients.
Walker Sands legal industry web design can deliver several important benefits to your firm, including:
- More client leads
- Responsive web design for all browsers, including mobile devices.
- Proven online marketing strategies that bring clients and referrals to your practice.
- An intuitive content management system for collaboration and content updates without the need for any programming experience
Improving Your Legal Industry Digital Strategy
Walker Sands provides your legal practice with a customized digital strategy designed to grow your practice through new clients and to generate additional revenue from your existing accounts. Since it often takes some time to grow organic search engine rankings, PPC advertising is an effective solution for finding qualified prospective clients in your target disciplines. In addition, our Internet marketing campaigns like emails and newsletters have helped law firms generate more repeat business and client referrals.
Smart Content with Innovative Web Design, Mobile and SEO Technologies
Our professional team of legal industry website design professionals will provide your practice with a smart website design that highlights your capabilities and accomplishments, creating fresh content that offers a compelling reason for potential clients to choose their legal practice.
Who Does Lawfirm Marketing?
Due to economic factors, the majority of people (about 2/3 in most jurisdictions) are representing themselves in court because they cannot afford large up-front retainer fees.
However, many of the clients that are currently filing pro se would be able to retain an attorney if the starting fee was closer to his/her budget – around $500-$1500, versus the typical $5000 all-up-front retainer required by most traditional firms.
Our mission at Unbundled Attorney is to make a significant impact in the affordability and accessibility of legal services in North America by empowering a network of attorneys with the technology, resources, and support they need to be effective at delivering unbundled legal services, and other more affordable options that the average individual can afford.
High Quality, Pre-Qualified Leads Delivered To Your Inbox - Daily!
All our lead generation and Internet marketing efforts are focused on educating clients about unbundled legal services and what they can expect to pay for these types of options.
What this means for you is that as an attorney who offers unbundled legal services, the leads you receive from Unbundled Attorney will be pre-qualified, some will already understand the concept of unbundled legal services, and the majority of them will be prepared to invest in your services today.
If you are currently offering unbundled legal services, or would be interested in integrating these options into your practice, give us a call or fill out the request form now to learn more about our services from one of our experienced team members.