Best Attorney Marketing Company Tucson

The law firm marketing space is quickly becoming crowded indeed, as more and more law firms are becoming aware of the return potential of marketing for lawyers done well. While that might not be news to you, there is every indication that this will become more clear and pronounced in 2017.

leads for attorneys

In other words, 2017 will be the year to ask, “Am I keeping up?” more than ever.

After all, it’s no longer enough to have a website, to be active on social media, or even to write loads of content.

Lots of firms are doing these things now, upping the ante and forcing each other to take their marketing more seriously – at least, if they plan on it helping them build their brands, grow their firms, and get real results.

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Best Tucson Marketing Solutions For Lawyers

lawyer web marketing

What Is Personal Injury Attorney Marketing?

law firm advertising agency

So should you hire a lead generator?

Regardless of the potential quality and ethical problems, many lawyers do hire lead-generation firms, and it seems to work quite well for many of those that do. I think it is far better to build your own referral network, which doesn’t (shouldn’t) come with referral fees. Relying on lead generation to grow your practice means committing to paying for leads. And while you may build a small referral base from former clients, it won’t be anything like what you can build if you actually focus on getting out and networking.

But let’s not ignore the potential quality and ethical problems. Quality you can overcome. If you can make enough money from the quality potential clients who filter through, you can probably hire a lawyer to do your screening for you, and still turn a profit. If you are solo, you would need to choose your lead generator carefully.

And those ethical problems are a concern. To help avoid them, stick to more well-established lead-generation companies, and do some research into their practices to make sure you are comfortable putting your stamp of approval on their methods.

Even if you do decide to engage a lead generator, do not ignore networking. Paying for leads does not build a book of business. Only good lawyering, a good reputation, and lots of networking can do that.

Ads and marketing copy must comply with ethical rules, whether they are online or offline. Make sure they are accurate, and that they do not set unrealistic expectations or make inaccurate claims about your services. Make sure they don’t suggest things like “specialties.”

What sort of linkbuilding does the company engage in? If its strategy includes blog posts or comments, ask to see some examples. Does it write posts about vaccuum cleaners just to embed a keyword-rich link about lawyers? Does it post on spammy websites? Does the company buy text links?

Link spamming and link buying are on search engines’ no-fly list. Even if they result in short-term SEO gains, they result in long-term damage to the sites on both ends of the scheme — including yours, if it is involved. Plus, getting involved with spammy marketers makes you look like a douchebag.

What Is Legal Internet Marketing?

lead generation for lawyers

Law Firm Marketing Strategy & Planning

You know where you want to go, but you’re not sure how to get there. You need a road map — one that can propel you beyond today’s challenges and accelerate you toward the future. Jaffe’s legal marketing consultants are your firm’s on-call creative strategy think tank. Whether you have a pressing project, need day-to-day assistance or wish to beef up your law firm marketing department with outside expertise, we can help you elevate your firm to the height of its potential. We conduct law firm market research to identify where you stand in respect to your top competitors. We establish defined goals to break down initiatives into manageable steps that encourage short- and long-term results. We provide implementation services and develop metrics that emphasize measureable success, so you can easily benchmark your firm’s ongoing progress. We also can provide guidance on the patchwork of bar ethics rules to help ensure your collateral is in compliance.

Market Research & Competitive Analysis

If information is power, then a law firm that understands its market, its clients and its competitors is unstoppable. Jaffe’s experienced marketing consultants – many of whom have held CMO-level positions at law firms – can help you stay ahead of the ever-changing legal industry by providing strategic insights and action steps to chart a course for your success. We regularly conduct a variety of market audits and analyses to provide lawyers clarity for key business goals, including geographic expansion, new service development, client retention, targeting potential clients and revenue growth.

Our market research services in this area include qualitative and quantitative analysis– to help you understand your opportunities and challenges; client research – to gain insights into what motivates attrition and retention; and competitor analysis – to gauge where your competition stands and how you can remain ahead.

How Can I Advertise A Law Firm?

legal marketing firms

Generating leads, high in quantity and quality, is necessary for the survival of a successful law firm.  Consumers have taken control of when and where they seek legal services and new client inquiries (leads) are generated at any time of the day or night through online search.

JurisLead generates high quality, exclusive case leads from a variety of sources including SEM (search engine marketing), affiliate partnerships and organic online methods (SEO).  We tailor every campaign to your specific area of law and geography and stay within the bounds of all local, state and national bar regulations.

  • Social Security Disability
  • Workers Compensation
  • Auto Accident / Personal Injury
  • Bankruptcy
  • Mass Tort / Defective Drug & Medical Device

Surprisingly, only 1 in 10 attorneys feel their new business efforts are effective.  The main challenge is that there are so many elements that must come together for law firm marketing to be successful that it’s often difficult to know where to efficiently focus your limited resources.

Successful lead generation for attorneys starts with your website.  A modern, mobile-responsive website with relevant and engaging content is fundamental to attracting and closing new business.  Potential clients, even if they hear about you through word of mouth, will frequently look up your website to determine if they want to hire you.  But it doesn’t end there, securing new clients requires effective online marketing and optimization techniques for sustained growth in a rapidly changing legal business environment.

For much less than the cost of hiring a marketing director or business development associate, JurisLead will supercharge your new business efforts by delivering high quality case leads directly to your email inbox in real time.  If you are an attorney interested in improving your lead generation, contact JurisLead and start filling your funnel today!


Arizona Marketing Companies For Attorneys