The CAIPS Retriever
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2006/04/25
An Immigrant's Life in Toronto, Canada VII
Having fun again with marketing blunders
Below is an excerpt from a letter I received on March 15 from my building manager. Nothing could have stopped the letter from making its way to the recycle bin, except for a notoriously funny marketing blunder and an instant urge for a new blog post.
Read carefully, you will not get this kind of promise in the mail anytime soon.
Marketers, care should be taken of both your copy and promises! In this case, not only that my suite was not "replaced immediately," but also the "resident manager" did not make any appointment "in the next week or so."
